Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe
نویسندگان
چکیده
منابع مشابه
Marketing Strategies for Organic Products in Iran
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
متن کاملThe Long Tail of Destination Image and Online Marketing
This study examines the linguistic structure of destination image using China as an example. The phrases the tourists use to describe China’s image follow the power-law distribution and exhibit the long tail pattern. The destination image is dominated by a few very popular phrases, but contains a large amount of phrases in small niches. Analysis on Google keyword search volumes shows that those...
متن کاملBlog success factors: Opportunities for destination marketing
This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.
متن کاملEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran
This research was aimed with the aim of "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran". In this research, the Salonak et al. (2014) questionnaire, marketing strategy of the company from Kim et al. (2012), the company's image from Salinase & Peres (2009), brand equity questionnaire from Aker...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2019
ISSN: 2071-1050
DOI: 10.3390/su11226466